Branding
Professional brand identity design for businesses in London and across the UK. Whether you're starting from scratch or refreshing an existing brand, I create visual identities that are distinctive, memorable, and true to who you are. From logo design to comprehensive brand guidelines – every element works together to tell your story consistently.
Logo Design
standalone logo mark
prices start at
£500
A professional logo designed for your business. You'll get a distinctive mark with basic variations (horizontal, stacked, icon) in all necessary file formats. Perfect for startups on a tight budget who need a strong visual identity to get started. Does not include colour palettes, typography systems, or brand guidelines.
Brand Essentials
logo and core identity
prices start at
£1500
Perfect for small businesses that need the fundamentals. You'll get a distinctive logo (with variations), colour palette, and typography system. Everything you need to present a professional, cohesive brand across your website, social media, and basic marketing materials.
Brand Identity
complete visual system
price of a typical project
£3500
A comprehensive brand identity designed for businesses ready to make a strong impression. Includes logo system, colour palette, typography, graphic elements, brand voice guidelines, and application examples. You'll get a complete visual language that works across all touchpoints – from business cards to website.
Process
Discovery — We'll start with a conversation about your business – who you are, what you do, who you serve, and what makes you different. I'll ask questions to understand your goals, values, and the impression you want to make. The more I understand your business, the better the brand will be.
Research — I'll research your industry, competitors, and target audience to understand the landscape you're operating in. This helps ensure your brand stands out for the right reasons and connects with the people you're trying to reach.
Strategy — For comprehensive projects, we'll run workshops to define your positioning, brand values, and messaging. This strategic foundation informs every visual decision and ensures your brand is built on substance, not just aesthetics.
Concept Development — I'll develop initial design concepts exploring different visual directions. You'll see 2–3 distinct approaches, each with its own personality and rationale. This gives us options to discuss and refine.
Refinement — Once you've selected a direction, I'll refine and develop it into a complete system. You'll provide feedback throughout this stage, and we'll iterate until every element feels exactly right.
Brand Guidelines — I'll create clear guidelines showing how to use your brand correctly – logo usage, colour codes, typography rules, and application examples. These guidelines ensure consistency whether you're designing in-house or working with other designers.
Delivery — You'll receive all logo files in multiple formats, brand assets, guidelines document, and anything else you need to implement your brand. Everything will be organised and ready to use immediately.
FAQ
Logo Design gives you just the logo mark in multiple formats – perfect if you're on a tight budget and need a professional mark to get started. Brand Essentials includes the logo plus colour palette and typography system, so everything you create looks cohesive. If you can afford it, Brand Essentials is the smarter investment for building a consistent brand.
Brand Essentials includes logo, colour palette, and typography system. Brand Identity adds graphic elements, photography style, tone of voice guidelines, and detailed usage rules. The exact deliverables depend on which package you choose and what your business needs.
A logo is one element of your brand identity – it's the mark that represents you. Brand identity is the complete visual system: logo, colours, typography, graphic elements, and how they all work together. A strong brand identity ensures everything you create looks and feels cohesive, from your website to your business cards.
If you're working with multiple designers, have a team, or plan to grow, yes. Guidelines ensure consistency and save time by documenting decisions. Logo Design doesn't include guidelines, but Brand Essentials and Brand Identity do. Think of them as an instruction manual for your brand.
Absolutely. Brand refreshes are common – updating colours, modernising the logo, or refining typography while keeping what already works. We'll discuss what to keep and what to evolve. Sometimes a refresh is all you need; other times a complete rebrand makes more sense. I'll give you honest advice on the best approach.
Logo Design typically takes 2–3 weeks. Brand Essentials take 3–4 weeks. Complete Brand Identity projects take 6–8 weeks. These timelines assume reasonably prompt feedback at each stage.
Yes. Once the project is complete and paid for, you own full rights to use your brand identity however you need. You'll receive all files and can use them freely for your business.
I can offer suggestions and feedback on names, but naming is a specialised skill that deserves proper attention. If you need comprehensive naming work with trademark checks and linguistic testing, I can recommend naming specialists who do this well.
We'll discuss what's not working and why, then I'll develop new directions based on that feedback. The discovery phase is designed to prevent this, but if it happens, we'll work through it together. Good branding is collaborative – your input shapes the direction.
Yes. Once your brand identity is established, I can design business cards, letterheads, packaging, signage, and any other brand applications you need. These are quoted separately based on complexity.
Logo Design from £500, Brand Essentials from £1,500, and Brand Identity typically around £3,500. The right package depends on your budget and how much depth you need. Get in touch and we'll discuss what makes sense for you.
Clarity on your business – what you do, who you serve, and what makes you different. Any existing brand materials or inspiration. And honest answers to questions about your goals and values. The more open you are during discovery, the stronger the brand will be.
Get Started
Ready to define your brand identity?
Complete the branding brief for a detailed quote or get in touch to discuss the options.