Nason

Nason is a premium independent fashion brand based in London. During the pandemic, they shifted their business model to focus on limited pre-order releases – carefully considered pieces designed to last a lifetime rather than following fast fashion cycles. This required a complete website redesign that would support the new approach and showcase the quality of their work.

Design — Created in collaboration with Joby Bernard, who developed Nason's visual identity and initial design language. Working from his design direction, I adapted the layouts for product pages, collection pages, and customer account areas – ensuring everything felt cohesive while working properly for e-commerce.

Development — Built as a custom Shopify theme based on the Prestige framework. While keeping some of Prestige's solid e-commerce functionality, all templates were completely adapted to match the new design and support the pre-order batch system. The result lets Nason manage their limited releases while giving customers a premium shopping experience.

Results — A professional e-commerce platform that reflects Nason's shift to considered luxury fashion. The clean design and smooth shopping experience help communicate the brand's focus on quality and longevity over fast fashion trends.