SEO & Copywriting

SEO is a long-term strategy. You'll typically see initial improvements within 2–3 months, with more significant results appearing after 6–12 months. Quick wins like fixing technical issues can show faster results, but ranking for competitive keywords takes time and consistent effort. The timeline depends on your current site, competition, and how much work is needed.

An SEO audit identifies what needs fixing and provides recommendations. On-page optimisation actually implements those fixes on your existing pages – updating titles, meta descriptions, content structure, and more. Think of the audit as the diagnosis and on-page optimisation as the treatment. Most businesses benefit from starting with an audit to understand priorities.

No one can honestly guarantee specific rankings – search engines control their algorithms and change them constantly. What I can do is implement proven SEO best practices that improve your chances of ranking well. I focus on sustainable, white-hat SEO that builds long-term results rather than risky tactics that might work briefly but harm your site later.

I do both. SEO and copywriting work best together – technically optimised pages need well-written content, and great content needs proper optimisation to get found. I can handle keyword research, on-page optimisation, and write conversion-focused copy that ranks well and actually helps your business.

Website copywriting includes homepage copy, service pages, about pages, and any other pages you need. Each page is written to convert visitors while being optimised for search engines. I'll research your audience, competitors, and keywords to write copy that speaks directly to your customers and helps you rank. Revisions are included to get it exactly right.

SEO is ongoing – search algorithms change, competitors improve their sites, and your business evolves. After initial optimisation, most businesses benefit from ongoing monitoring, content creation, and updates. This can be part of a Website Management VIP plan or handled through periodic SEO projects. I'll recommend what makes sense for your situation.

Both. I can optimise and improve existing content if it's fundamentally sound, or create new content if what you have isn't working. Often it's a mix – keeping some pages while rewriting others. I'll be honest about what's worth keeping and what needs to be replaced based on SEO requirements and your business goals.

I use industry-standard tools including Google Analytics, Google Search Console, Ahrefs or SEMrush for keyword research and competitor analysis, and various technical SEO tools for audits. You don't need to provide any tools – everything is included in my services.

Yes. Local SEO includes optimising your Google Business Profile, local keyword targeting, local citations, and ensuring your site appears in local search results and map pack. This is particularly important for businesses serving specific geographic areas. Local SEO can be added to any package.

SEO Audit & Strategy from £750, On-Page SEO Optimisation from £1,500, and SEO & Content Package from £3,000. These are starting points – the exact cost depends on the size of your site and scope of work needed. Ongoing SEO can be included in Website Management VIP plans. Get in touch and I'll provide a detailed quote.

Access to your website, Google Analytics, and Google Search Console (if you have them). Information about your business, target audience, and goals. Any existing content or brand guidelines. And clarity on what you want to achieve – more traffic, specific keyword rankings, or better conversions. The more information you provide, the better the strategy will be.