Tlero

Tlero is a mental health platform offering workplace wellbeing services to employers who want to support their staff's mental health. They needed a visual approach to communicate their services in a friendly, approachable way – moving beyond corporate messaging to something more human and relatable.

Design & Illustration — I created a set of illustrated characters designed to explain Tlero's services across digital platforms. The characters needed to feel warm and accessible without being childish, striking the right balance for workplace mental health communication. The illustrations use a soft, approachable style with a muted pink colour palette that feels calm and supportive rather than clinical.

Application — The characters were designed to work across various digital touchpoints – website, presentations, marketing materials – helping potential clients understand Tlero's services through visual storytelling rather than just text.

Results — A distinctive visual identity that helps Tlero stand out in the workplace mental health space. The illustrated approach makes complex wellbeing concepts more accessible and less intimidating for both employers and employees.